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·               It is a model that documents and organizes the business data for communication between the team members. Hence, is used as a plan to develop business applications. ·               Explicitly determines the structure of data or structured data. ·               Applications of data model are: o    Database models (i.e. how data shall be stored, organized and manipulated in the database system). o    Information’s systems o    Enables exchange of data ·               Communication and precision (i.e. accuracy) are two benefits which come with data model. ·               A data model can be referred to as data structure in context of programming languages and many enterprises do so.